No4. The 40’s Hayworth

15th February 2017

When it came to designing the range, we decided on some golden rules to work within for each silhouette…

  • Designing with an era in mind, each era would include two silhouettes, both classic, elegant and wearable
  • All of the additional details would be compatible with every silhouette in our range
  • Every design combination would strike the perfect balance of glamour and femininity
  • Every silhouette is open to adaptation by the bride, to best suit her style and her wedding

The later years of this era inspired us to create the Hayworth, when fashion takes a turn towards the fuller skirts of the 50’s. The design still sticks to the full length dress brief, but the silhouette changes dramatically. We have a strapless fully boned bodice, and column-like gathered and layered skirt in either tulle or chiffon. The bodice uses the princess lines to create a firm supportive fit, and the gathered skirt and sash emphasise the waist. Full blown 40’s Hollywood glamour in abundance!

Skirt variations can profoundly change the look of this design. Three layers of tulle add a soft, romantic feel; a double layer of chiffon creates a screen goddess touch. The chiffon skirt is hemmed with hand finished bias binding. Both choices of skirt fabric are backed with a satin underskirt and a lining, and the underskirts are also finished with a bias bound hem.

The choice of sash has a dramatic impact on the design too. Full blown glitz and glamour with our fully beaded and crystal sashes, or demure and understated with a simple coordinating ruched chiffon or tulle.

We see this silhouette developing by using the chiffon and tulle on the bodice in the form of ruching and drape. We will also be developing further floral and shaped motifs, which can be used on additional shoulder pieces and sashes.