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No3. The 40’s Simpson

24th January 2017

When it came to designing the range, we decided on some golden rules to work within for each silhouette…

  • Designing with an era in mind, each era would include two silhouettes, both classic, elegant and wearable
  • All of the additional details would be compatible with every silhouette in our range
  • Every design combination would strike the perfect balance of glamour and femininity
  • Every silhouette is open to adaptation by the bride, to best suit her style and her wedding

The design brief for the 40’s was to create beautiful full length dresses. The first silhouette in this era was inspired by the early part of this period and follows on from our 30’s designs. This is an extremely wearable cut, which we think is flattering to all shapes.

We created a standalone dress, reflecting the quintessential elegance of this era, and a more adaptable option for the second silhouette. The standalone design is one of our very favourites… A Peter Pan collar and peephole create perfect harmony with a high neckline. The cut under the bust with small gathers enhances the feminine shape. The pointed waist panels cinch and draw the gaze upward. The capped gathered sleeves balances the hips. We use traditional princess line seams to fit on the bodice, and then add generous volume into the skirt. The buttons and loops fastening adds a flawless period detail finish to this design.

The more adaptable silhouette has a high neckline, with a sculpted turned collar flowing down to a mid depth ‘v’ back. The depth at the back balances the height of the front neckline beautifully. We still use the same lovely fitted cut on the bodice, then fullness into the skirt using the princess line seams; this variation is finished with a sash. The hem is bias bound, and every button is individually hand stitched into place. Although we don’t show this design with a train, it’s easy to add one.

The next design additions to this design are to deepen the back of the turned collar option, and create beaded drapes and further detail options for the sashes. Adding beadwork to the Peter Pan collar, or fully embellishing it with pearls or crystals would be an even more luxurious adaptation.